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GET ACTIONABLE CONVERSION INSIGHTS FROM THE WORLD'S LEADING OPTIMIZATION EXPERTS
Unbounce is going on the road and we’re bringing the most talented and insightful conversion optimization pros right to your front door. And fresh content is important to us, so you’ll be hearing things here that you won’t hear anywhere else.
© 2015 Unbounce // All rights reserved
AFTER PARTY
BEANTOWN PUB
VENUE
REVERE HOTEL, THEATRE 1
PARTNERS WHO
CARE ABOUT
YOUR MARKETING
We want the focus of the event to be on you. We don’t just partner with anyone, throw a logo on a website and call it a day. We’ve hand-selected the best companies that bring you a ton of value.
MONDAY, JUNE 8TH, 2015
$1,000, RIGHT?
WRONG.
An Unbounce Conversion Roadtrip ticket includes 7 keynote
talks, 2 panels and 1 killer afterparty
BOSTON
June 8th, 2015
Scoop up your tickets ASAP.
Seats are going fast and space is limited.
TIME IS RUNNING OUT!
AGENDA
No talking heads allowed on this trip. We're bringing real experts who want to help you be better marketers.
REGISTRATION
11:30 - 12:00 PM
12:00 - 12:10 PM
12:10 - 12:40 PM
12:40 - 1:10 PM
1:40 - 2:00 PM
1:10 - 1:40 PM
2:30 - 3:00 PM
2:00 - 2:30 PM
4:00 - 4:30 PM
3:00 - 3:40 PM
3:40 - 4:00 PM
4:30 - 5:00 PM
5:00 - 5:30 PM
6 - Late
BREAK
BREAK
OPENING REMARKS
3 PPC Marketing Innovations That Increase Conversions by 3-5x
Big Wins from the Inbox: Email Strategies to Get More Conversions
Back to the basics: Conversion Optimization Process
How To Write Copy That Converts: Actionable Insights From 6 Years of Testing
Increasing Your Conversion Rate with Video: How to Turn Viewers into Customers
Full-Stack Copywriting Panel: Writing and Testing Copy That Demands Action
Ridiculous Returns: A/B Testing Throughout Your Entire Sales Funnel
Ask Us All The Things - The Best Q&A You’ve Ever Seen
Killer After party
Much of the best practices around conversion rate optimization stems from conventional wisdom the industry has simply outgrown. Nearly every corner of the Web has become increasingly competitive and the ways in which consumers access sites and interact with content has evolved. Has your CRO strategy? This session will cover both strategy and tactics on how to implement game-changing optimizations to your funnel by leveraging the latest in PPC marketing. You will elevate your campaigns by gaining access to the most current industry benchmarks based on our analysis of thousands of real AdWords accounts.
In this session, Ellie will dive into the depths of email marketing and share tips on how to get greater results from your campaigns. Discover what factors to test, what metrics to measure, and even what emails to send to reach your email marketing goals. Ellie will go beyond open rates and talk about segmentation, alternatives to email newsletters, and strategies to fill the top of the funnel and nurture your leads at the same time.
Learn how to kick start a conversion rate optimization program from the earliest stages. Dan will answer where to start, what to test and which tools you’ll need to ensure your success. You’ll get a detailed process for setting up your analytics/tracking, identifying which optimization opportunities will give you the biggest gains, and selecting the right testing technique. What’s more, you’ll see examples of how Dan has applied these proven optimization processes in real business environments.
Michael Aagaard has spent the last 6 years in the trenches writing, optimizing and testing copy for clients all over the world. In his practical no-BS talk, Michael will share his insights and give you practical tools and techniques you can use to get inside your prospect’s heads and write copy that has actual impact on conversion. This session is packed with case studies, examples and stories from the real world that will help you find, produce and optimize your landing page copy and make it as effective as possible.
Video is everywhere but which videos are really increasing conversion? What should you be measuring to be sure your videos are working? Where are the largest untapped opportunities to increase conversion with video? Chris will be sharing stories, examples, and data that will illuminate the best venues for effective video that gets more people motivated and signing up and buying.
Words are hard work. Even professional copywriters struggle to find the right words when they want to persuade and to drive others to action. This expert copywriting panel will teach you how to write concise copy to enhance the clarity of your campaign propositions and increase your conversion rates.
Just about every marketer wants to generate more leads, but increasing conversions is hard work. However, the savvy marketer identifies opportunities to increase conversions by optimizing what’s already in place. Simple, creative tweaks to existing marketing assets can lead to higher conversion rates and remarkable returns. As marketing director at IMPACT, John Bonini has increased conversions by over 500% in under two years, helping to skyrocket them as one of the fastest growing agencies in the industry. In this session he'll discuss the strategies to put in place, and more importantly, how to execute them for greater return.
Ever been at a conference and shook your head when the 15-part 2 minute question gets asked in the Q&A at the end of a speaker’s talk? We’re not going to be doing that. Instead we’re going to save up the best questions you ask throughout the day (upvoted by the audience in our app), and then we’ll fire the toughest ones at our speakers. It might even get a little personal, like a group AMA on ‘roids.
You won't find a stuffy networking event at the end of this day—you’ll connect with the best people in conversion optimization with a tasty beverage in one hand and a pool cue, bowling ball or ping pong paddle in the other. It’s edutainment o’clock all day and night on the Unbounce Conversion Road Trip.
Oli Gardner, Co-Founder Unbounce
Larry Kim, Co-Founder Wordstream
Ellie Mirman, VP Marketing Toast
Dan McGaw, Founder Effin Amazing & Former Marketing Director KISSMetrics
John Bonini, Marketing Director IMPACT
$299
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HOURS
0
MINUTES
0
SECONDS
Contact roadtrip@unbounce.com
WANT TO GET INVOLVED ?
Michael Aagaard, Founder Content Verve
Chris Savage, CEO Wistia
Beth Dunn, Product Editor-in-Chief Hubspot
Roberta Rosenberg, Copywriting Maven & Landing Page Makeover Specialist
Michael Aagaard, Founder Content Verve
Ryan Engley, Director of Customer Success Unbounce
Helps you build your business by driving more clicks to your website at less cost and reducing your cost per lead per sale.
Creates products that empower you to grow your business through marketing emails, automated messages, and targeted campaigns.
Provides inbound marketing software, educational resources, and a vibrant online marketing community.
Is a video hosting company for businesses, helping you share and measure your videos with detailed analytics and mid-roll CTAs.