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GET ACTIONABLE CONVERSION INSIGHTS FROM THE WORLD'S LEADING OPTIMIZATION EXPERTS

Unbounce is going on the road and we’re bringing the most talented and insightful conversion optimization pros right to your front door. And fresh content is important to us, so you’ll be hearing things here that you won’t hear anywhere else.

@2015 Unbounce // All rights reserved

AFTER PARTY

SPIN PING PONG

 
VENUE

TIFF, CINEMA 3

PARTNERS WHO
CARE ABOUT
YOUR MARKETING

We want the focus of the event to be on you. We don’t just partner with anyone, throw a logo on a website and call it a day. We’ve hand-selected the best companies that bring you a ton of value.

WEDNESDAY, JUNE 3RD, 2015

 
$1,000, RIGHT?
WRONG.

An Unbounce Conversion Roadtrip ticket includes 6 keynote
talks, 2 panels and 1 killer afterparty

TORONTO

June 3rd, 2015

Scoop up your tickets ASAP. 
Seats are going fast and space is limited. 

TIME IS RUNNING OUT!

AGENDA

No talking heads allowed on this trip. We're bringing real experts who want to help you be better marketers.

REGISTRATION

11:00 - 11:45 PM

11:45 - 12:00 PM

12:00 - 12:40 PM

12:40 - 1:20 PM

1:20 - 2:00 PM

2:00 - 2:20 PM

2:20 - 3:00 PM

3:00 - 3:40 PM

3:40 - 4:20 PM

4:40 - 5:20 PM

5:20 - 5:40 PM

6:00 - 9:00 PM

OPENING REMARKS

Marketing Strategy Hacks: What to Do When All Your Marketing Results Are Complete Crap

Save your quality score, save your world

THE 5 BIGGEST HYPER-GROWTH LESSONS FROM SUPERCHARGING MY MARKETING CAREER TO SEMI-RETIRE AT 26

Full Stack Growth Marketing Panel: Turning Your Marketing Campaigns into a driver for Growth

How to Create Better A/B Tests Based On User Research

Brain-Based Conversions: 10 Ways to Persuade and Influence Using Psychology and Neurology

Ask US all the things - The Best Q&A You’ve Ever Seen

Killer After party

Have you ever tried to market something that seems completely un-marketable? Are you running endless marketing experiments that fail? Have you optimized the heck out of all of your marketing campaigns and decided - nobody can market this crap? If you answered yes, this talk is for you. April has been responsible for marketing the unmarketable. Sure she's failed, but a few times she's managed to spin gold out of marketing straw by hacking the fundamentals of her marketing strategy, and she will teach you how to do it too.

Sometimes paid search can seem big, scary and complicated – the more you delve into PPC the more you start to realize that there are many smaller intricate pieces that intertwine and connect together… So where do you begin? Your journey begins here. Go from being an ordinary everyday digital marketer to an everyday PPC Superhero, saving your PPC world by knowing when and how to improve your Quality Score. In this session, Christi will dig into the 5 main characters of quality score and how they start off as independent separate components that come together to have a huge impact on your overall PPC campaign. This is the story to guide you to discover your extraordinary abilities to improve your quality score and save your wallet.

At 26, Nemo already has an impressive track record generating millions with marketing. He’ll share his “aha!” moments which helped him grow back-to-back 7-figure companies in 3 years from scratch. He’ll teach you how to approach marketing to grow revenue quickly, how to tailor his approach to your specific product/service and how to apply your job skills to your personal life to develop a hefty side income.

In this session, you should be prepared for a serious growth spurt. Whether you’re an entrepreneur or a marketer working for a larger company, the knowledge bombs dropped by this panel will be like high-powered fertilizer for your marketing campaigns. You'll learn how to approach marketing to grow revenue quickly, adjust your mindset to focus on growth and implement a growth strategy for your business, with highly actionable tactics so you can implement toute de suite.

A/B testing is great. But if you just go around testing every idea that pops into your head, you could be in for a lot of testing. And ultimately, bitter disappointment. Karl will show how to come up with A/B tests that will really make a difference by doing user research: analytics, targeted surveys, user session recording, user testing and more. PS - Karl is flying all the way from Belgium to share his knowledge with you. 

How does the brain decide what captures our attention? And what then makes us take action and convert? Luke will reveal the scientifically proven secrets behind how to capture attention and drive human behaviour to teach you how to dramatically increase conversions in your marketing campaigns. 

Ever been at a conference and shook your head when the 15-part 2 minute question gets asked in the Q&A at the end of a speaker’s talk? We’re not going to be doing that. Instead we’re going to save up the best questions you ask throughout the day (upvoted by the audience in our app), and then we’ll fire the toughest ones at our speakers. It might even get a little personal, like a group AMA on ‘roids.

You won't find a stuffy networking event at the end of this day—you’ll connect with the best people in conversion optimization with a tasty beverage in one hand and a pool cue, bowling ball or ping pong paddle in the other. It’s edutainment o’clock all day and night on the Unbounce Conversion Road Trip.

Ryan Engley, Director of Customer Success Unbounce

Oli Gardner, Co-Founder Unbounce

April Dunford, Founder Rocket Launch Marketing

Christi Olson, Director of SEM Point It Digital Marketing

Luke Summerfield, Partner Services Program Manager Hubspot

$299

GET TICKET

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WANT TO GET INVOLVED ?

Contact

Nemo Chu, Former Director of Customer Acquisition at KISSmetrics

Sean Power, Startup Executive, Advisor to Founders & Internationally Published Author

Hana Abaza, VP Marketing Uberflip

Nemo Chu, Former Director of Customer Acquisition KISSmetrics

Karl Gilis, Usability Expert, Information Architect & Owner AGConsult

Helps you build your business by driving more clicks to your website at less cost and reducing your cost per lead per sale.

Creates products that empower you to grow your business through marketing emails, automated messages, and targeted campaigns.

Provides inbound marketing software, educational resources, and a vibrant online marketing community.

Is a video hosting company for businesses, helping you share and measure your videos with detailed analytics and mid-roll CTAs.

BREAK

MEDIA PARTNER

4:20 - 4:40 PM

BREAK

Think you’re marketing is awesome? Most marketers do, however accepting that you have a problem is the first step to recovery. In this session Oli will show how to design a high-converting campaign using landing pages and campaign experience optimization. Anyone running campaigns through paid search, email marketing, and social will learn 12 things they might be doing wrong and how to fix them.

THE 12-STEP LANDING PAGE REHAB PROGRAM

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